Imagination is a child’s greatest superpower - the spark that turns boxes into pirate ships, blankets into secret forts, and everyday moments into adventures.
Yet in a world of screens and instant everything, that magic can be hard to hold onto.
We bring storytelling back to its roots - tactile, personal, full of wonder. Each letter on your doorstep is more than paper; it’s a gateway to new worlds, adventures ready to unfold, and dreams set alight.
Because every child deserves to be the hero of their own unforgettable journee.
The reading habit is collapsing, fast
In the last decade, the reading habit didn’t slowly decline, it collapsed. This isn’t about whether kids can read. It’s whether they choose to. Across the UK and US, the “read for pleasure” habit is shrinking fast, and screens are winning the time budget. If you want reading to stick, it needs to be desirable again, not just “good for them”.
Drop in Daily Reading
UK 8–18s who read daily in free time:
38.1% (2005) → 18.7% (2025)
DECLINE IN Kids ENJOYING READING
UK 8–18s who enjoy reading:
51.4% (2005) → 32.7% (2025)
Screen time, A day (+17% in 2 years)
for 8-12 year old daily entertainment screen use. From 4h 44m (2019→2021)
Why it’s happening at home?
Reading is a habit built at home. It drops when read-aloud fades, stories feel generic, and screens take the default time.
So the lever is simple: make reading feel personal, easy, and worth choosing.
drop in read-aloud at home
Under-fours read to frequently:
64% (2012) → 41% (2024) (−23pp / −35%)
Say, They’d read more if it fits
UK 8–18s say they’d read more if books matched their interests.
OF Adults didn’t read a book 2024
UK adults who didn’t read or listen to a book in the last 12 months.
Why We Built Journee
We started Journee because we believe imagination is a child’s greatest advantage, and it’s under constant pressure from screens, schedules, and endless content. So we built an alternative that kids actually want, stories that pull them in and keep them there.
Every Journee adventure is crafted around your child, with their world, their interests, and their choices woven into the plot. It’s screen-free by design, tactile on purpose, and built to make reading feel like an adventure, not homework.
Over time, those chapters do something bigger than entertain: they improve literacy, foster creativity, and build the habits that create lifelong readers.
From two dads, trying to turn imagination into a habit.
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"When the first letter landed Leo went quiet, which never happens, and just stared at the envelope with his name on it. He has never been bothered about reading before but the idea that he is the one f…"
"Theo has dyslexia and reading has always been a battle in our house. He actually wants to read these because he is the main character, and that motivation has made a real difference. Some letters he s…"
"Really loved the idea but was a bit disappointed that 3 out of 5 letters were delayed."
"Noah used to reach for a screen the second he got home. Now the first thing he asks is whether his letter has come. It does not come every day obviously, but on the days it does the whole evening chan…"
"I bought this for my grandson and it has quietly become our thing. We live a couple of hours apart so do not see each other as often as I would like, but he calls me whenever a new letter arrives to t…"
"Sophie adores it and the stories are charming. The only thing keeping it from five stars is that the gap between letters feels long for an impatient seven year old, though I understand that is sort of…"
"Florence has started asking how to spell words so she can write back to the characters between letters. As a primary teacher I am genuinely impressed at how naturally it draws reading and writing out…"
"Ava asked me, completely seriously, whether the explorers were real people writing to her. The personalisation is convincing enough that she half believes it. We are big fans."
"The concept is great and Harry enjoyed it once it got going. My main gripe is the setup took me longer than expected, around twenty minutes, and I had to redo part of it because I was not sure if it h…"
"We wanted to give a gift that was not just more plastic that ends up in a cupboard. This fit the bill perfectly. Mia is delighted whenever a letter arrives and our daughter says it has changed the moo…"
"Willow has started asking for her Journee folder in the evenings instead of the iPad. I genuinely did not think that sentence would ever be true in this house. The letters do not come every night of c…"
HOW DOES Journee HELP?
Journee turns real letters into a ritual that makes your child the hero. Each chapter is personalised to their name, interests, and reading stage—building curiosity and reading confidence without more screen time. Beautiful to keep, simple for parents to manage, and magical enough to be remembered.
Imagination over screens
A monthly ritual that sparks wonder off the screen. Anticipation beats infinite scrolling.
Builds reading confidence
Age-tuned language and a hero that shares their name, creating a deeper connection to the story and sparking genuine excitement for the next letter.
Truly personal
Their name, friends, family, interests and milestones woven into every chapter - because the best stories feel familiar.
Choices shape the story
From brave detours to clever fixes, their decisions steer the plot and build confidence.
Via our web portal you can adjust the story to their liking & and provide regular feedback between each letter.
Audio BOOK
Not sure if Journee letters would be re-read again & again? No worries, we also offer an audio version at checkout (incl. letters) which incourages diving into the story again and again.
